Review sites - My business is being targeted with negative reviews

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You should always expect reviews to be fair, accurate and audited! This means that any fake reviews are the review site’s responsibility.

In 2019 the Competition and Markets Authority said that it expects big businesses to stop fake reviews from being bought and sold.

If your business is being targeted by fake reviews, you should contact the review site as soon as possible to let them know.

You should expect them to take significant action as soon as possible.

You should know

What next?

You should generally expect companies to respond within a week.

They should properly assess your issue and correct the problem at hand.

The outcome of your issue will generally depend on the individual case and your expectations! Make sure to clearly set out what you expect from the company in your case.

Consumer Protection from Unfair Trading Regulations 2008

The Consumer Protection from Unfair Trading Regulations ban businesses from pretending to be consumers. This means that businesses who pay to have fake reviews posted are breaking the rules.

The Competition and Markets Authority (CMA)

The CMA has recommended that Facebook and eBay work to stop fake reviews from being bought and sold. The CMA investigated fake reviews being posted onto review sites, negative reviews not being published, and businesses paying for endorsements in blogs.

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